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Bye Design


Bye Design

Brief History

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Bye Design


Bye Design

Brief History

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Chris Bye


Chief Instigator

Chris Bye

Chris Bye


Chief Instigator

Chris Bye

Bio

 

Chris Bye spent his youth outside Philadelphia tediously crafting a claymation masterpiece, “The Greatest Pizza Ever Sold,” a short about a boy and a duck who are sent by Gosh, God’s favorite brother, to deliver a piping hot tomato pie. After winning a few local film festivals, Chris moved to New York City. There he worked on TV commercials and music videos for such artists as U2 and Janet Jackson. On seeing a job post for “an art director with huge balls,” he inflated a pair of beach balls, stuffed them into a refrigerator box, slapped on some postage and asked, “Are these big enough?” What followed was a triumphant career at several prominent agencies where he led multi-disciplinary teams working on national brands like Campbell’s, Speedo and Comcast. In 2010, he co-founded Tonic Design Co., a digital product design company committed to its people and obsessed with craftsmanship.

As CEO of Tonic, Chris led a fearless community of strategists and makers—human technology experts who shared a belief in the value of design as a business-driving force. The agency earned an impressive client list that featured household names and global retailers and won multiple awards for inspired work that fostered meaningful connections between brands and consumers. One especially notable achievement was the 7-Minute Workout app designed for Johnson & Johnson. Downloaded more than 1 million times, the app has been showcased by Apple and enjoys a 5-star rating on iTunes.

In 2015, with over five years of entrepreneurship behind him, Chris decided to leave Tonic to pursue new ideas and ventures. He now consults with his company, ByeDesign, for forward-thinking enterprises ranging from Fortune 500 companies to startups about digital product design, customer experience, and the way technology can utilize empathy + insights to improve people's lives.  


 
 
Life is a series of serendipitous mishaps woven together by sheer luck and persistence.
— Chris Bye
 

Client Experience

 

NICKELODEON

JOHNSON & JOHNSON

CAMPBELL'S SOUP

MERCK

RALPH LAUREN

COMCAST

 

ASTRA ZENECA

V8

BERKSHIRE HATHAWAY

SPAGHETTIOS

JANSSEN 

SWANSON

 

FARMER'S INSURANCE

WOLTERS KLUWER

HOLLISTER

MARS

PEPPERIDGE FARM

LILLY PULITZER

 

PFIZER

ABERCROMBIE & FITCH

CHUNKY

PREGO

21ST CENTURY INSURANCE

SPEEDO

 

Blog


Upcoming Events


Previous Events

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Create Harmony


As a musician + designer, I seek to 

Create Harmony

between our products and the people who use them

my music hobby

Create Harmony


As a musician + designer, I seek to 

Create Harmony

between our products and the people who use them

my music hobby

Hobbies + Interests

As a Filmmaker + Photographer, I love to explore the world through the lens of a camera.  

Below are some of the photos I've taken of family & friends.  

 

 

Booking

Would you like me to speak or
participate at an upcoming event?

I'd love to hear all about it!

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Break-Fast.Club


I'm also an organizer of the

break-fast.club

We are a Design + Innovation meetup

become a member

Break-Fast.Club


I'm also an organizer of the

break-fast.club

We are a Design + Innovation meetup

become a member