Happy to Be Hooked: Design, Emotion and the New Customer Experience
Featuring Author: Nir Eyal
"Hooked: How to Build Habit-Forming Products"
Overview
How do companies create products people use every day? What are the secrets to building services customers love? There’s an art to it, but there’s plenty of science, too. Today, the key to delighting — and retaining — costumers lies at the intersection of technology and psychology. Join Chris Bye, design entrepreneur + CX Strategist, and Nir Eyal, author of “Hooked,” the manual for creating habit-forming products, for an inspiring discussion of how fusing behavioral economics, human-computer interaction, and a dash of neuroscience can transform every-day consumer experiences into emotionally charged happenings that people will actually enjoy, value, and seek out.
Results of Show
Engaging Customers: Hook, Line and Sinker
By Fiona Soltes | January 20, 2016
Don Draper of TV’s “Mad Men” is an easily recognizable icon of old-school advertising. To be fair, he did go through personal transformation as the series progressed.
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