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Happy to Be Hooked: Design, Emotion and the New Customer Experience

Featuring Author: Nir Eyal

"Hooked: How to Build Habit-Forming Products"



How do companies create products people use every day? What are the secrets to building services customers love? There’s an art to it, but there’s plenty of science, too. Today, the key to delighting — and retaining — costumers lies at the intersection of technology and psychology. Join Chris Bye, design entrepreneur + CX Strategist, and Nir Eyal, author of “Hooked,” the manual for creating habit-forming products, for an inspiring discussion of how fusing behavioral economics, human-computer interaction, and a dash of neuroscience can transform every-day consumer experiences into emotionally charged happenings that people will actually enjoy, value, and seek out.

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