Human-Centered
Product Focused
Human-centered
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Human-Centered
Product Focused
Human-centered
Celebrate Individuality
Celebrate
Individuality
Celebrate Individuality
Celebrate
Individuality
We don’t design product for customers – we design experiences for people.
We help transform empathy & insights into meaningful product experiences.
Design Thinking is about focusing on the problem first. If you leap to an idea you might miss something. We want to understand the hidden expectations of our users. We do so by asking and observing. The difference between what people say vs. what they do is usually quite different. This conflict is where the opportunity for innovation is really hiding.
It all starts with a narrative.
“If you want to build a product that is relevant to folks, you need to put yourself in their shoes and you need to write a story from their side.”
See the world through the eyes of human beings.
ByeDesign